Captuvate finally brings the process of engaging prospects and capturing leads into the 21st Century. Much more than a paper form gone digital, Captuvate helps sophisticated B2B marketers educate their prospects, book...
Captuvate finally brings the process of engaging prospects and capturing leads into the 21st Century. Much more than a paper form gone digital, Captuvate helps sophisticated B2B marketers educate their prospects, book more follow-up meetings, and filter vital buyer insights back to your team. We ve reverse-engineered how the best companies engage their exhibition prospects, and built a tool that enables you to: Schedule follow-up meetings from the event floor, qualifying your prospects commitment to taking the next-step, and reducing the number of leads who go AWOL. House your content and video in your own branded repository, ready to help your team educate prospects at face-to-face events. Capture a prospect s contact details at events where there are no event-approved badge scanners or lead retrieval systems. Without spending an age typing everything out, append customizable notes to any lead ( Who are their current supplier? Who are the internal purchase influencers? How quickly can they move? What are the next steps? ). This gives your Sales team ample information to execute a personalized follow-up strategy. What else does Captuvate offer? ========= *Captuvate helps facilitate better on-booth conversations at events* Anyone in Sales can recall the great conversations they've had. They were well-prepared, almost able to anticipate the prospect's talking points and the prospect learned something valuable, they weren't just sold to . So why don't you work backwards from those discussions, and lay the groundwork for more of them? Create micro-content assets, tightly-focused around the topics that arise during the best sales conversations. House those assets in Captuvate, and give your Sales team the tools they need to have the conversations they love. ========= *Capture more leads at every event, large or small* You won t close a deal during your first interaction. But can you improve how you get the ball rolling with new prospects? You can use Captuvate to capture leads in one of two ways: As a trade show kiosk app, Captuvate allows prospects to self-select which information they re interested in, then send themselves your content in exchange for their contact details and the answers to a few of your custom qualification questions. In handheld mode, as a sales enablement tool, your team can walk prospects through relevant content, before capturing notes on those conversations and pinging the prospect a personalized email with their requested content. After capturing leads in Captuvate, your Sales reps know what had been discussed at the booth and have detailed notes to work from. And prospects will have received a great first-impression, have had their initial questions thoroughly answered, and have devoured the literature you automatically emailed them as soon as you captured their information at the booth. It s a win-win. ========= *Schedule follow-up meetings from the event floor* You wouldn t be the first vendor to have a positive on-booth conversation with a prospect, only for them to drop-off the radar completely. Rather than risk the prospect going AWOL, your sales team can ask them for their availability over the next few weeks, and send a calendar invitation to a follow-up conversation. These invites are appended to the email Captuvate automatically sends prospects after their details have been captured, which also includes any content they requested. We ve focused on going beyond the capture of a lead. We, like the best event marketers, want to see events being directly attributable for more sales pipeline. Increasing the likelihood that a follow-up meeting will actually occur, is the first step in that process. ========= *Look the part* Every app is custom branded, and built to boost the return on your events spend. Download a sample pre-customized version here, then contact us if you're interested in a customized version for your company.
Requires iOS 8.0 or later. Compatible with iPad.
Previous Versions
Here you can find the changelog of Offline Lead Capture for Events — Captuvate since it was posted on our website on 2016-12-27 01:20:27.
The latest version is 2.1.0 and it was updated on 2024-04-22 13:53:01. See below the changes in each version.
Offline Lead Capture for Events — Captuvate version 2.1.0
Updated At: 2016-07-04
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